The more comfortable people feel in your store, the more memorable the experience, the more likely they'll come back. It's one more thing that can add to the overall experience of the store.

These are people who have been disciplined savers, and if they were disciplined with savings bonds they likely were disciplined with whatever else they were putting their money into. So that would lend itself toward the higher net worth people.

I feel comfortable at 154 lbs.

Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.

Those of you who have little jackets, if you feel comfortable you can take it off.

I'm in shock how comfortable I feel.