The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.

This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.

This change would leave 79 percent of television programming available for alcohol advertising and would reduce youth exposure to alcohol advertising by 20 percent.

The industry can do a better job at protecting kids from these ads. Kids are not even a legal audience for this industry. If kids are more likely to see the ads than adults are, then the industry is wasting a lot of money. In addition, they are putting kids at higher risk than they need to be.

On the whole, there is a general consensus that alcohol advertising plays a role but how much of a role is still open to debate, and research.

In light of a recent study that seems to indicate a direct correlation between alcohol advertising and increased teen drinking and another study showing the numbers of people, other than teen drivers, being killed in crashes involving teens, it's more important than ever before to make sure there is a dialogue with teens about issues that could impact their futures. Whether teens spend time at a bowling alley, a friend's house, a coffee shop, or online text-messaging, The Spot shows teens that it is up to them to make sure their 'spot' is filled with positive influences and not with harmful substances.