The Mighty Ducks' organization very carefully considered the question of whether to change the team name, and spent many months evaluating various options.

Couldn't do one like that today.

The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two-thirds, supported some sort of name change.

While there was support for keeping the current name, the majority of those surveyed, nearly two thirds, supported some sort of name change. At the same time, the research found strong support generally for preserving the history of the team in some way.

They'll change where they're shipping rubber and if I'm not mistaken, they used to ship rubber into this port, and they'll just change wherever it goes and truck it out.

The shape of our lives is defined by our insertion into institutions and systems whose interlocking power generates the "virtual reality" we experience. Such 'knowledge' is so thoroughly a part of our worldview that it simply would not occur to most people to question it. Yet underneath this reality is another, subinstitutional reality in which very different responses are simply acted out. This is the reality in which everyone, until very recently, lived. -David Schwartz.