The market is becoming very volatile. It will move upward or downward with any other news -- including weather news.

The only good news that we have is that the weather has lightened up.

We just can't seem to get rid of it, this weather pattern. It will stop, this is California after all.

It was important to have that brand identity. And our brand fits well with the whole weather, news, information focus. We're very happy to be a partner with News 14.

It's a great thing to do in the fall, winter and spring when the weather doesn't let you get out.

We will have to hire another news reporter and another salesman. We do feel there will be a scattering of the radio audience when WJDS moves on. Some will go listen to Boston radio stations. There is room for everyone in this forest.