The market has shifted. Instead of land prices tending to push upward, more than likely, they're flat or downward.

Builders are finding that they have to work harder. They have to use different sales tactics to gain market share from competitors.

We're entering a new part of the cycle. We're in the process of returning to reality.

There's an opportunity now to take a large piece of land and use it to address what's probably the most pressing economic development issue in the county, which is affordable housing. Housing that people who make $60,000 a year can afford.

Builders are running out of developable land. Developers are looking to the northern counties along the Treasure Coast to find large tracts.

We just have to be smart and play our game. And look at it as a great way to get ready for the Big Ten.