The main reason (for the program) is for the social and emotional bond.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

We just sat in the bar waiting, and eventually the band just left. Jen and I just got to talking, and then she mentioned she played a drum. The rest is kind of history.

It's a great program. It helps reduce the frustration and get the communication across easier.

With any kind of mean girl, or anyone who bullies anyone, there's always a reason for it. There is that sadness in them or insecurity that makes them feel like they need to act out or hurt other people.

I guess my most prized pop culture possession is a signed first edition of the book 'Fight Club' by Chuck Palahniuk.