FastSaying
The kind of audience that watches 'Matlock' is ideal for a lead-in to the affiliates' newscast in the afternoon. That audience is older.
Fred Silverman
Afternoon
Audience
Ideal
Kind
Older
Watches
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You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case of Andy Griffith, we moved the personality of a wily country shark - a funny and shrewd guy - into another arena. In this case, he is a lawyer, and it is a dramatic series.
— Fred Silverman
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There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now looking at cable television. 'Tonight' is an old show. CBS has reruns, and having a public affairs series like 'Nightline' on ABC is a big mistake.
— Fred Silverman
Abc
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Audience
If we can get a duplex in, it would be ideal for an older couple. It would be great for the farmer looking to move into town. We are hoping this will house we are building now will start a bit of a trend.
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Couple
Duplex
Ideal
We had every kind of audience you could name. Young, old, not-so-old, some older than old, some younger than young: they were there, they were there! There was everything.
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Audience
Kind
Name
I was the King of Twinkie-Vision one day, the King of Jiggle TV the next, thanks to Farrah Fawcett and 'Three's Company.'
— Fred Silverman
Company
Day
King