The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

In sales, it's not what you say; it's how they perceive what you say.

There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.

Every single person in every single company is either in sales or affects sales. Every single person in every single company is either in service or affects service.

The chief executive officer is also the chief sales officer. He or she is responsible for the success of the company and making a profit. The closer the CEO is to the everyday selling process, bringing in business, the more successful the company will become.

Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.