The increasing status of Xbox 360 as the premiere next generation digital gaming and entertainment system makes this the perfect time to introduce a carefully orchestrated licensing program that expands the Xbox brand.

We have built an impressive roster of captivating and successful children's entertainment properties. Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven.

We are very excited about partnering with Microsoft to share the 'Viva Piñata' universe with the world. The potent combination of the Microsoft Game Studios and 4Kids will ensure that the 'Viva Piñata' world, including the video game, television series and merchandising program, attracts a worldwide audience.

Tony Reed has an impressive track record of fueling the growth and exposure of our brands within the retail community, gaining greater penetration for 4Kids licensed merchandise. We look forward to continuing to benefit from her extensive experience, expertise and commitment as she assumes her new role.

We are proud to promote Carlin West to this new position. She has had a hand in the success of many of our most popular properties. Since joining 4Kids more than 12 years ago, Carlin has demonstrated a valuable, diverse skill set including identifying exciting new kids' properties, brand positioning and much more. We look forward to expanding her responsibilities in this new role.

This fun, interactive tour is a great way to reach out directly to kids across the country.