The importance of logo into today's fashion is un! be! Lievable!

T-shirts for ten dollars are even more fashion today than expensive fashion.

Chanel is composed of only a few elements, white camellias, quilted bags and Austrian doorman's jackets, pearls, chains, shoes with black toes. I use these elements like notes to play with.

There's no Chanel collection without black. (It) will never exist. Who can live without some black clothes.

Success nullifies. You then have to do it again, preferably differently

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her