The idea with the study from the beginning was to get this information so the state legislature could then use that as information for more appropriations here this year.

This is not the definitive study, but it certainly advances the field and it adds new information about how powerful these simple changes can be,

This unique study provides a high-level view of conversion rates by acquisition source, but for much more granular information, including up-to-the-second ROI data, marketers will want to use an enterprise-class Web analytics solution to properly refine and adjust their marketing spend.

What we would have been keen to do is absorb and study the information pack before making any decision.

I used the term (information superhighway) in a study I wrote for the Rockefeller Foundation in 1974. I thought: if you create a highway, then people are going to invent cars. That's dialectics. If you create electronic highways, something has to happen.

The study suggests that the way individuals in late life process information enables them to stay on an even emotional keel and feel good. By focusing more on positive things and avoiding negative ones, older adults are able to maintain emotional resilience, which becomes acutely important in the face of dwindling time.