The idea is that the customer can wear it to the beach and go to pick up the kids and go to the store.

When we first rolled this out, the priority was speed. Now, we're looking at how do we bring the entire brand to life.

It doesn't feel like a girdle. It's very free.

It's been a really great collaboration this go-around.

It's a place right now where our brand really resonates with the customer.

I have kids sign the walls so they would feel like it's their place too. We get a lot of families and college students and we are hoping they will come back this year.