The great art in writing advertisements is the finding out a proper method to catch the reader's eye; without which a good thing may pass over unobserved, or be lost among commissions of bankrupt.

They consume a considerable quantity of our paper manufacture, employ our artisans in printing, and find business for great numbers of indigent persons.

I would . . . earnestly advise them for their good to order this paper to be punctually served up, and to be looked upon as a part of the tea equipage.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Journalists, could only be credible if they were ethical. Ethics implied responsibilities but also gave one rights

The chief ingredients in the composition of those qualities that gain esteem and praise, are good nature, truth, good sense, and good breeding.