The generator in question was a spare, auxiliary system. Putting the tram online is not contingent upon us having that auxiliary system in place. We already have a redundant backup system that operates the tram currently.

find out who's a gambler and who's not and who can outguess the system better.

Tired is not a question. We had (defensive) lapses.

There's been this long-held notion that there's an infinite amount of inventory online. While that may or may not be true, we've found that there is definitely a finite amount of relevant, quality inventory. Smart marketers understand the value of behavioral targeting, but the challenge has been to make it work at scale.

Our goal is not to add crabs to the system so the crabbers can take them out,

No way. At this stage in the game, it's like asking, 'Why not a sky-tram?' It's not in a let's-dream-about-it phase. This is not a theoretical exercise. The Tunnel is actually going to happen.