The folks who rock Uber value their time; they appreciate nice things with a taste of luxury and loathe inefficiency.

Uber exists because of mobile telephones.

Uber is efficiency with elegance on top. That's why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It's for the experience.

Uber riders are the most affluent, influential people in their cities.

What we like to say is that the vision for Uber is the cross between lifestyle and logistics.

In many ways, we look at Uber as the safety net for a city.