The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

If you don’t cultivate your promise land you won’t get anything from it.

This is the Law of the Yukon, that only the Strong shall thrive;
That surely the Weak shall perish, and only the Fit survive.

Every human being must cultivate their own land of promise

A promise against law or duty is void in its own nature