The female customer is used to a much higher level of detail and much more aesthetic.

Specific design needs to come into play for the female golfer. For example, women's golf clubs are an inch and a half shorter than men's -- that needs to be managed. On the carry side, a woman's shoulders are closer together, so the straps need to be engineered differently.

I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs.

There's a much higher level of organization in our Girl line.

The English light is so very subtle, so very soft and misty, that the architecture responded with great delicacy of detail.

The irritation level is just a lot higher.