The fact is that sports is not this big melting pot of upward mobility and opportunity and meritocracy. That's a false dictum. It never has been.

When Tiger was 6 months old, he would sit in our garage, watching me hit balls into a net. He had been assimilating his golf swing. When he got out of the high chair, he had a golf swing.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

I always turn to the sports pages first, which records people's accomplishments. The front page has nothing but man's failures.

I always turn to the sports pages first, which records people's accomplishments. The front page has nothing but man's failures.

Wherever there is danger, there lurks opportunity; whenever there is opportunity, there lurks danger. The two are inseparable. They go together.