The experience was pretty amazing. It was quite intense.

It gives it a flavor and texture that's outrageous.

Still working on that dynamic.

We knew Kyle and Alex were hitting some big shots. We knew they were feeling pretty good. We wanted to get it in to them.

That was huge. D.J. had a good box out and that pretty much took them out of it.

That is going to be how you continue to expand the DirecTV experience beyond simply television, ... a fair amount of devices of our own.