The expansion in these two segments is due to rising spending power among women, as female online shoppers exceeded their male counterparts for the first time last year at 52 percent. This trend will definitely continue.

Hazel Chen

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Our goal is to empower young women, teach them how to be responsible and let them know they are not alone. S.W.I.R.L.S. is not just about the girls' athletic aspect—it's about building the whole individual.

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They're both used to wielding absolute power and they both want to demonstrate who's in charge. They perceive this as their show and the show doesn't go on without them.

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