The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.


Michael Schudson

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Capitalism is an organized system to guarantee that greed becomes the primary force of our economic ...
MICHAEL MOORE
Conservatives, despite their increasingly powerful presence on cable TV and talk radio, feel exclude...
MICHAEL MEDVED
One of the first rules of playing the power game is that all bad news must be accepted calmly, as if...
MICHAEL KORDA
Like most people, I find watching the lazy and quiet underwater realm of a big aquarium exceptionall...
MICHAEL DIRDA
The big turn in the late '90s was that I realized I was going to be doing this for a long time. ...
MICHAEL WEATHERLY
All nations that throw their military weight around, occupying neighboring lands and treating the re...
MICHAEL LEUNIG
Milk contains growth hormones designed by Mother Nature to put a few hundred pounds on a baby calf w...
MICHAEL GREGER
Xavier Gens is probably the busiest filmmaker that I know.
MICHAEL EKLUND
I always tell my employees, the busier it gets, the slower you should cook. When you run around like...
MICHAEL SYMON
Commerce has changed the ethics of citizenship and the incentives for national service. America now ...
MICHAEL IGNATIEFF
In early 2005, I really studied the prospectuses of these mortgage pools that were tranched out into...
MICHAEL BURRY
Rivalries don't necessarily mean races being close at major championships. I had a rivalry with ...
MICHAEL JOHNSON
The relentless invisible storm of radio signals and electronic particles, the hustle and bustle, and...
MICHAEL LEUNIG
I got married very young and put my career on the back burner for the most part because that's w...
MICHAEL LEARNED
I am an English-speaking Canadian, but my entire family - Russian exiles and the Canadians they marr...
MICHAEL IGNATIEFF
If you're going away, be sure to cancel the paper, the milk, and the laundry pickup. Remove the ...
MICHAEL FROME
I don't know if you call a burger 'recession food.' It's comfort food.
MICHAEL MINA
I teach in the medical school, the School of Public Health, the Kennedy School of Government, and th...
MICHAEL PORTER
The greatest business people I've met are determined to get it right no matter what the cost.
MICHAEL GERBER
A lot of people have experimented with hidden cameras and magic before. What I do, which I think is ...
MICHAEL CARBONARO
I've been on so many primetime shows that were cancelled - after one episode, after 10 episodes,...
MICHAEL EASTON
The lifespan of any show is to end in cancellation.
MICHAEL CUDLITZ
We inherit every one of our genes, but we leave the womb without a single microbe. As we pass throug...
MICHAEL SPECTER
I'm a Canadian citizen. But I always want to feel at home in Sri Lanka. I'm a member of both...
MICHAEL ONDAATJE
A small minority of strokes are hemorrhagic strokes, which are caused by bleeding into the brain whe...
MICHAEL GREGER
'Into the Blizzard' follows the author as he traces the footsteps of the Newfoundland Regime...
MICHAEL WINTER
Adventurous reading allows one to escape a little from the provincialities of one's home culture...
MICHAEL DIRDA
The goal is to really blur the line. Can you perform a magic trick in a way that someone doesn't...
MICHAEL CARBONARO
Roja Dove - who, at 58, is a stock-straight six feet and handsome with lantern jaw, blue eyes, and i...
MICHAEL PATERNITI
There are no bona fide treatments available for embryonic stem cells. There is nothing in the labora...
MICHAEL BURGESS
And they talk about their bona fide doctors. They have a list of doctors that signed affidavits from...
MICHAEL SCHIAVO
From an early age, I had always loved drawing. Laying on the floor, in front of the fire, drawing fr...
MICHAEL FOREMAN
You can bend it and twist it... You can misuse and abuse it... But even God cannot change the Truth.
MICHAEL LEVY
The three actors I admire the most are all dead. Humphrey Bogart, Spencer Tracy and the French actor...
MICHAEL CAINE
I see tendencies, I see body language.
MICHAEL CHANG
In some ways, calm bodily protest has a nakedness to it that may be deeply embarrassing for observer...
MICHAEL LEUNIG
Before I started writing about food, my focus was really on the human relationship to plants. Not on...
MICHAEL POLLAN
Not that I'm some rocker, but what I do in a show is probably far more aggressive than what Dean...
MICHAEL BUBLE
I was lucky enough to have great mentors both in the culinary world and in the world of chefs who be...
MICHAEL SYMON
Money will come to you when you are doing the right thing.
MICHAEL PHILLIPS