The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Related One is more and more consumers are getting information and entertainment online and the other is mor... CHRISTIE HEFNER I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES I think we're all cognizant of the fact that there are two macro trends going on here that this prod... CHRISTIE HEFNER The Internet allows a marketer to be much more focused [than in TV advertising], even when advertisi... DAVID L. STERN The more targeted advertising is the most valuable online real estate. If a user looking for a speci... DALTON CHANDLER Be kind. We never know what people are going through. Give grace and mercy because one day your circ... GERMANY KENT The most important word in the vocabulary of advertising is TEST. If you pretest your product with c... DAVID OGILVY I'm no advertising genius. I found that if you deliver news and information to the consumer, or the ... AL NEUHARTH It is important to bear in mind that political campaigns are designed by the same people who sell to... NOAM CHOMSKY Political advertising ought to be stopped. It's the only really dishonest kind of advertising th... DAVID OGILVY The critic is the only independent source of information. The rest is advertising. PAULINE KAEL Traditional television broadcast advertising strives to raise consumer awareness of a product or ser... DAVID MANDELBROT Let advertisers spend the same amount of money improving their product that they do on advertising a... WILL ROGERS The forced influence of advertising has given us completely useless TV. You don't want that on t... ROBERT CAILLIAU The more informative your advertising, the more persuasive it will be. DAVID OGILVY Kindness is universal. Sometimes being kind allows others to see the goodness in humanity through yo... GERMANY KENT The product that will not sell without advertising will not sell profitably with advertising. ALBERT LASKER Now that the advertising dollars are going up, the tools that allow people to use that kind of infor... ERIN HUNTER We'd have to do a case-by-case analysis to look at the product, the total amount of information on t... BARBARA SCHNEEMAN In the arts, the critic is the only independent source of information. The rest is advertising. PAULINE KAEL Let advertisers spend the same amount of money improving their product that they do on advertising a... WILL ROGERS The unfortunate thing is that, sometimes, we slip, but, fortunately, consciously or unconsciously, w... ERNEST AGYEMANG YEBOAH He said that academia reminded him of a badly run circus. The faculty members were like underfed ani... SUSAN HUBBARD I don't know if I have a favorite color. KATE MIDDLETON It's very special having a new little girl. KATE MIDDLETON I think we're all cognizant of the fact that there are two macro trends going on here that this prod... CHRISTIE HEFNER The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for ... DAVID OGILVY I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adve... JEF I. RICHARDS The consistent growth in overall revenues shows marketers may be shifting more of their total advert... DAVID SILVERMAN I know of a brewer who sells more of his beer to the people who never see his advertising than to th... DAVID OGILVY She said 'Over my dead body!' so I took her at her word. DIANA WYNNE JONES The end of the world is a strange concept. The world is always ending, and the end is always being a... NEIL GAIMAN What is the Other?" they ask. The Other is the one who taught me whatI should be like, but not ... PAULO COELHO The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is mo... LEO BURNETT We ought therefore to suspect that a great mass of information respecting the Bible, and the introdu... THOMAS PAINE Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's... DAVID M. OGILVY Look, my friends!' he called. 'Here's a pretty hobbit-skin to wrap an elven princeling in! If it wer... J.R.R. TOLKIEN Advertising is much less powerful than advertisers and critics of advertising claim, and advertising... MICHAEL SCHUDSON People's abuse through journalism should not be taken us freedom of press. OSCAR AULIQ-ICE As a consumer, I have the right to information that's available to me. JAMES MEEKS It's all to do with the training: you can do a lot if you're properly trained. QUEEN ELIZABETH II Like all best families, we have our share of eccentricities, of impetuous and wayward youngsters and... QUEEN ELIZABETH II My husband has quite simply been my strength and stay all these years, and I owe him a debt greater ... QUEEN ELIZABETH II It is easy enough to define what the Commonwealth is not. Indeed this is quite a popular pastime. QUEEN ELIZABETH II I have to be seen to be believed. QUEEN ELIZABETH II I have in sincerity pledged myself to your service, as so many of you are pledged to mine. Throughou... QUEEN ELIZABETH II I hope that tomorrow we can all, wherever we are, join in expressing our grief at Diana's loss, ... QUEEN ELIZABETH II I myself prefer my New Zealand eggs for breakfast. QUEEN ELIZABETH II The British constitution has always been puzzling and always will be. QUEEN ELIZABETH II I have behind me not only the splendid traditions and the annals of more than a thousand years but t... QUEEN ELIZABETH II To what greater inspiration and counsel can we turn than to the imperishable truth to be found in th... QUEEN ELIZABETH II What were once only hopes for the future have now come to pass; it is almost exactly 13 years since ... QUEEN ELIZABETH II First, I want to pay tribute to Diana myself. She was an exceptional and gifted human being. In good... QUEEN ELIZABETH II I cannot lead you into battle. I do not give you laws or administer justice but I can do something e... QUEEN ELIZABETH II To all those who have suffered as a consequence of our troubled past I extend my sincere thoughts an... QUEEN ELIZABETH II Grief is the price we pay for love. QUEEN ELIZABETH II The upward course of a nation's history is due in the long run to the soundness of heart of its ... QUEEN ELIZABETH II At its heart, engineering is about using science to find creative, practical solutions. It is a nobl... QUEEN ELIZABETH II At Christmas, I am always struck by how the spirit of togetherness lies also at the heart of the Chr... QUEEN ELIZABETH II For many, Christmas is also a time for coming together. But for others, service will come first. QUEEN ELIZABETH II The lessons from the peace process are clear; whatever life throws at us, our individual responses w... QUEEN ELIZABETH II I declare before you all that my whole life, whether it be long or short, shall be devoted to your s... QUEEN ELIZABETH II Therefore I am sure that this, my Coronation, is not the symbol of a power and a splendor that are g... QUEEN ELIZABETH II We lost the American colonies because we lacked the statesmanship to know the right time and the man... QUEEN ELIZABETH II Madam President, speaking here in Dublin Castle it is impossible to ignore the weight of history, as... QUEEN ELIZABETH II These wretched babies don't come until they are ready. QUEEN ELIZABETH II I know of no single formula for success. But over the years I have observed that some attributes of ... QUEEN ELIZABETH II The events that I have attended to mark my Diamond Jubilee have been a humbling experience. It has t... QUEEN ELIZABETH II In remembering the appalling suffering of war on both sides, we recognise how precious is the peace ... QUEEN ELIZABETH II Like all the best families, we have our share of eccentricities, of impetuous and wayward youngsters... QUEEN ELIZABETH II No one who knew Diana will ever forget her. Millions of others who never met her, but felt they knew... QUEEN ELIZABETH II I have been aware all the time that my peoples, spread far and wide throughout every continent and o... QUEEN ELIZABETH II Good advertising does not just circulate information. It penetrates the public mind with desires and... LEO BURNETT I am pretty sure that [researchers] will now think twice before publishing a discovery. The real los... GUILLAUME TENA Here was one with an air of high nobility such as Aragorn at times revealed, less high perhaps, yet ... J.R.R. TOLKIEN The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind... DAVID OGILVY The world is changing... I don't, as a consumer, want advertising that's not relevant. If we... CHARLIE ERGEN And men said that the blood of the stars flowed in her veins C.S. LEWIS Hail to you gods, on that day of the great reckoning. Behold me, I have come to you, without sin, wi... THE BOOK OF THE DEAD When a man takes one step toward God, God takes more steps toward that man than there are sands in t... THE WORK OF THE CHARIOT If its not done ethically, advertising won't be trusted. If consumers don't trust it, advert... JEF I. RICHARDS Our goal is to reduce our impact on the environment while engaging consumers to take action. This pa... JEFFREY SWARTZ She herself is a haunted house. She does not possess herself; her ancestors sometimes come and peer ... ANGELA CARTER The profound ability to use aural and written language has enabled our species to collectively explo... KATHERINE VUCICEVIC No, sweet one. See, my precious: if we has it, then we can escape, even from Him, eh? Perhaps we gro... J.R.R. TOLKIEN May I never neither turn left nor turn right in my journey of life, but may I go straight to Christ ... ERNEST AGYEMANG YEBOAH Studies indicate that these children are more susceptible to advertising and even less likely to und... BOB FILNER Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's... DAVID OGILVY Advertising will get a customer through the door to your business once, but it is service that will ... JOHN TSCHOHL We'll sort of get over the marriage first and then maybe look at the kids. But obviously we want... PRINCE WILLIAM Family is the most important thing in the world. PRINCESS DIANA You philosophers are lucky men. You write on paper and paper is patient. Unfortunate Empress that I ... CATHERINE THE GREAT With the right help, children have a good chance of overcoming their issues while they are still you... KATE MIDDLETON As iron sharpens iron, so a friend sharpens a friend. KING SOLOMON I don't mind a big fascinator. I think there is more scope for artwork in a fascinator rather th... ZARA PHILLIPS I was always told from the hat-makers that you should have your hair up because it shows the hat mor... ZARA PHILLIPS I don't think I'll still be riding at 40. There are a couple of people who are still riding ... ZARA PHILLIPS My dad's not a big talker. ZARA PHILLIPS My dad can be pretty critical sometimes. ZARA PHILLIPS I'd love to have kids, but not at the moment. ZARA PHILLIPS
More Michael Schudson
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MICHAEL SHEEN One of the most important days of my life was when I learned to ride a bicycle. MICHAEL PALIN The first sign of real obsession with music was with an old wind-up gramophone that mum had thrown o... GEORGE MICHAEL A lot of children are interested in fairies, especially young girls, and Tinker Bell is the ueber-fa... MICHAEL SHEEN Once something is a passion, the motivation is there. MICHAEL SCHUMACHER You use words like 'introvert' and 'extrovert,' various traits of a personality. A l... MICHAEL FASSBENDER No life's worth more than any other, no sister worth less than any brother. MICHAEL FRANTI To be successful you have to be selfish, or else you never achieve. And once you get to your highest... MICHAEL JORDAN Muftis and bishops should be like ripe camembert cheeses - a bit on the nose and not for the faint-h... MICHAEL LEUNIG Practically every movie that shows the pope or even a bishop as a character, and in much of western ... MICHAEL NOVAK I had very little fear about it, but basically, my straight friends talked me out of it. I think the... GEORGE MICHAEL Social media changed Chinese mindset. More and more Chinese intend to embrace freedom of speech and ... MICHAEL ANTI One of the most unusual shuttles operates at the Lyndon B. Johnson National Historic Site in Texas, ... MICHAEL FROME A lot of my success comes from black music. It's something I'm very proud of. MICHAEL BOLTON Black music has increased my enjoyment of what I do. It has increased my range, my ability to reach ... MICHAEL BOLTON The entire business world has figured out how to make huge buckets of money without hiring us to wor... MICHAEL MOORE As a kid, I watched 'Bugs Bunny' cartoons, and for some reason Pepe Le Pew, the indomitable ... MICHAEL PATERNITI I made a very conscious effort to finish 'The Cypress House' before 'So Cold the River... MICHAEL KORYTA The United States contributes to peace in both by serving as a buffer between and among regional pow... MICHAEL MANDELBAUM I used a kind of gray-green early on in my practice for painting steel, to make it look more like it... MICHAEL GRAVES With 'Black Rain,' I spent a lot of time with homicide detectives, and I spent a lot of time... MICHAEL DOUGLAS Never eat broccoli when there are cameras around. MICHAEL STIPE I've always loved going to see Broadway shows. I've seen 'em all: Rent, Chorus Line, Cat... MICHAEL SHOWALTER To this day, I believe the unity of the world's countries in the fight against terror is more powerf... MICHAEL DELONG Talking about Apple v. Microsoft without mentioning the Internet and the browser is like talking abo... MICHAEL ARRINGTON You can't be elected president without passing though Iowa and bowing down before corn-based eth... MICHAEL POLLAN A boundary is really something artificial we made up. The ecosystem and landscape continue. MICHAEL FROME I'm a career Air Force officer. We have a saying in the Air Force: 'If you want people to be... MICHAEL HAYDEN For a brief moment, Ian Fleming made being an Englishman seem sexy, even to the French. He should ha... MICHAEL KORDA In the last few years, the very idea of telling the truth, the whole truth, and nothing but the trut... MICHAEL MUSTO Life does not happen to us, it happens from us. MICHAEL WICKETT I moved from Moscow to Rome with my family and two bicycles in 1998, and spent a lot of that year- a... MICHAEL SPECTER You get to about 65 or 70 and you lose friends and the world does seem to be an endlessly difficult ... MICHAEL MORPURGO I have not much love for the bright lights - unless it's the sun creeping up over the horizon. MICHAEL LEUNIG The French consider themselves the guardians of the world's culture and do not bother to hide th... MICHAEL KORDA Something ancient in us bends us toward the origins of the whole thing. We either drown in the split... 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MICHAEL SHERMER Some travelers collect souvenirs, postcards, or bumper stickers; I bring home a pencil from the vari... MICHAEL DIRDA Proteins are the machinery of living tissue that builds the structures and carries out the chemical ... MICHAEL BEHE My brothers were tremendous shack builders. My shacks were horrible. My brothers once built a two-st... MICHAEL KEATON In order to have greater visibility of the larger cyber threat landscape, we must remove the governm... MICHAEL MCCAUL I always thought of myself as a kind of literary bureaucrat. And that was never going to be enough f... MICHAEL KORDA What I did, you know, being away from my family, letting so many people down. I let myself down, not... MICHAEL VICK That wasn't the way that things was supposed to be. And all because the so-called culture that I... MICHAEL VICK Calendars and clocks exist to measure time, but that signifies little because we all know that an ho... MICHAEL ENDE In Eastern Europe, the past is not only always hovering over the present, it is not even passed. It ... MICHAEL KORDA Up to a thousand milligrams of caffeine is considered safe for most people, which translates into ab... MICHAEL GREGER T. E. Lawrence was far more than a glamorous, swashbuckling, heroic figure in flowing robes mounted ... MICHAEL KORDA I still believe the lessons I learned when I was raised in a Roman Catholic household. Like, it'... MICHAEL MOORE I first went to Cambodia in 2002, primarily, as it turned out, to change diapers. My wife had work i... MICHAEL PATERNITI Going to Cambodia to cover the genocide trials, I did read a lot about the Khmer Rouge; I read a lot... MICHAEL PATERNITI I loved Cambodia; watching the sun rise at Angkor Wat was really beautiful. MICHAEL LANDES Operating from 1975 to 1979, S-21 became the most infamous of 196 such prison camps the Khmer Rouge ... MICHAEL PATERNITI I spent two weeks prancing around a studio in Queens in my underwear with nine other guys. They were... MICHAEL BERGIN Corn is an efficient way to get energy calories off the land and soybeans are an efficient way of ge... MICHAEL POLLAN Popeye was right about spinach: dark green, leafy vegetables are the healthiest food on the planet. ... MICHAEL GREGER I worked on 'Blue Peter' and 'Tonight' and lots of TV plays, filmed people like Rudo... MICHAEL BOND I grew up mostly in Germany, but my favorite summer trip was driving from North Carolina to Texas in... MICHAEL STRAHAN Pressed by the Obama administration and consumers, Kraft, Nestle, Pepsi, Campbell and General Mills,... MICHAEL MOSS I prefer to take the view of businesspeople who are actually generating jobs and creating wealth. MICHAEL GOVE I don't miss being a reporter as a job, but I do miss the everyday interaction with the front li... MICHAEL CONNELLY I got a Cadillac Escalade. Put some rims on it, threw a couple TV's in there, and installed a sy... MICHAEL PHELPS Capitalism is an organized system to guarantee that greed becomes the primary force of our economic ... MICHAEL MOORE Conservatives, despite their increasingly powerful presence on cable TV and talk radio, feel exclude... MICHAEL MEDVED One of the first rules of playing the power game is that all bad news must be accepted calmly, as if... MICHAEL KORDA Like most people, I find watching the lazy and quiet underwater realm of a big aquarium exceptionall... MICHAEL DIRDA The big turn in the late '90s was that I realized I was going to be doing this for a long time. ... MICHAEL WEATHERLY All nations that throw their military weight around, occupying neighboring lands and treating the re... MICHAEL LEUNIG Milk contains growth hormones designed by Mother Nature to put a few hundred pounds on a baby calf w... MICHAEL GREGER Xavier Gens is probably the busiest filmmaker that I know. 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MICHAEL LEVY The three actors I admire the most are all dead. Humphrey Bogart, Spencer Tracy and the French actor... MICHAEL CAINE I see tendencies, I see body language. MICHAEL CHANG In some ways, calm bodily protest has a nakedness to it that may be deeply embarrassing for observer... MICHAEL LEUNIG Before I started writing about food, my focus was really on the human relationship to plants. Not on... MICHAEL POLLAN Not that I'm some rocker, but what I do in a show is probably far more aggressive than what Dean... MICHAEL BUBLE I was lucky enough to have great mentors both in the culinary world and in the world of chefs who be... MICHAEL SYMON Money will come to you when you are doing the right thing. MICHAEL PHILLIPS