[The ESA called the sentencing] a clarion warning for others contemplating computer and video game piracy, ... sentences of this magnitude send a clear message to game retailers that selling pirate products has serious consequences, including prosecution to the fullest extent of the law.

In 2004, the average game buyer was 37 years old and the average game player was 30. Knowing this, our industry creates a wide range of content for a diverse consumer audience, just as other entertainment industries do. And, it's illogical that video games would be treated more harshly than R-rated movies or music CDs with parental warning labels, both of which can be legally viewed and sold to minors. How can you treat a video game based on James Bond any different than a book or movie based on the same subject matter?

I'm a video game buff.

I'm a big video game fan.

If life is a video game, then most of us have no chance of winning, if by winning you mean succeeding in a quest or saving a princess.

The combination of these new controls, the existing ESRB rating system, and voluntary commitments by retailers not to sell Mature and Adult Only games to minors strikes the right balance between strong self-regulation and the ultimate responsibility of parents to take charge of the media their kids consume.