The downside of that is that that's $500 more than when we did it two years ago. Same quality hotel, same airline, same time frame.

The question is whether or not you're going to put it into things to improve quality of care, or whether you're just going to get a blank check.

They usually can afford the better-quality stuff.

That's not to say we don't have some very high-quality Zinfandel vineyards with colorful histories and unique locations.

We're doing gonzo, but we're doing it with the same quality of our features – with great lighting, great camera angles and great looking girls.

The bottom line on results was that the earnings report was of a high quality across the franchise.