The double-income family was the standard. We are really moving back to the past.

One-hundred percent of the family major medical insurance comes off as an adjustment to income. So, it becomes a nice deduction.

We have had a quarter century of tuition going up faster than family income. And we've had completely inadequate increases in the Pell grant. Many states and institutions are shifting from need-based aid to aid based on test scores. At the same time, college has become much more essential for achieving middle-class status in the U.S.

We need to become a family resort that can be wholesome for whatever income bracket your are in.

I don't think these low-income people are ready to adopt this purchasing style yet, ... It's different in the major cities where people don't mind spending 10,000 renminbi (US$1,234) to buy a computer.

The big thing about the past is that a lot of people didn't have disposable income. Now we do. Now, if you want to go out and get a liver pate birthday cake for your dog and throw a party, you can do that sort of thing.