The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.

I see this as a generally negative decision for marketers, especially in the short term.

Many companies I've worked with find it much too easy to be less selective in their list pulls because it's so cheap. A longer-term approach to this could increase relevance and improve results fairly significantly.

Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance

The best ideas come as jokes. Make your thinking as funny as possible.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.