The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.


Don Norman

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Man is not imprisoned by habit. Great changes in him can be wrought by crisis--once that crisis can ...
NORMAN COUSINS
Left-wingers are incapable of conspiring because they are all egomaniacs.
NORMAN MAILER
Skill in the art of communication is crucial to a leader's success. He can accomplish nothing unless...
NORMAN ALLEN
It is not the facts which guide the conduct of men, but their opinions about facts; which may be ent...
NORMAN ANGELL
You can tell the ideals of a nation by its advertisements.
NORMAN DOUGLAS
The word conservative is used by the BBC as a portmanteau word of abuse for anyone whose views diffe...
NORMAN TEBBIT
A human being fashions his consequences as surely as he fashions his goods or his dwelling his goods...
NORMAN COUSINS
The sense of paralysis proceeds not so much out of the mammoth size of the problem but out of the pu...
NORMAN COUSINS
The capacity for hope is the most significant fact of life. It provides human beings with a sense of...
NORMAN COUSINS
What is all wisdom save a collection of platitudes? Take fifty of our current proverbial sayings -- ...
NORMAN DOUGLAS
If you want a symbolic gesture, don't burn the flag; wash it.
NORMAN THOMAS
I'm hostile to men, I'm hostile to women, I'm hostile to cats, to poor cockroaches, I'm afraid of ho...
NORMAN MAILER
One of the most feared expressions in modern times is The computer is down
NORMAN AUGUSTINE
Cynicism is intellectual treason.
NORMAN COUSINS
It doesn't take a hero to order men into battle. It takes a hero to be one of those men who goes int...
NORMAN SCHWARZKOPF
In America few people will trust you unless you are irreverent.
NORMAN MAILER
There is nothing safe about sex. There never will be.
NORMAN MAILER
It takes a wise man to handle a lie. A fool had better remain honest.
NORMAN DOUGLAS
Problems arise in that one has to find a balance between what people need from you and what you ne...
JESSYE NORMAN
Love is stronger than death even though it can't stop death from happening, but no matter how hard d...
NORMAN COUSINS
The root of the problem is very simply stated: if there were no sovereign independent states, if the...
NORMAN ANGELL
Where is the indignation about the fact that the United States and Soviet Union have accumulated thi...
NORMAN COUSINS
I consider it the highest compliment when my employees go out and start their own companies in compe...
NORMAN BRODSKY
The difference between writing a book and being on television is the difference between conceiving a...
NORMAN MAILER
The more serious the illness, the more important it is for you to fight back, mobilizing all your re...
NORMAN COUSINS
Dreams are illustrations... from the book your soul is writing about you.
MARSHA NORMAN
Life is an adventure in forgiveness.
NORMAN COUSINS
Laughter is inner jogging.
NORMAN COUSINS
Once a newspaper touches a story, the facts are lost forever, even to the protagonists.
NORMAN MAILER
Creativity represents a miraculous coming together of the uninhibited energy of the child with its a...
NORMAN PODHORETZ
If you want to see what children can do, you must stop giving them things.
NORMAN DOUGLAS
One thing I've learned in all these years is not to make love when you really don't feel it; there's...
NORMAN MAILER
Man's survival, from the time of Adam and Eve until the invention of agriculture, must have been...
NORMAN BORLAUG
Unless progress with agricultural yields remains very strong, the next century will experience sheer...
NORMAN BORLAUG
There are no miracles in agricultural production.
NORMAN BORLAUG
Every mind which has given itself to self-expression in art is aware of a directing agency outside i...
NORMAN LINDSAY