The current incentive levels are not quite as high as they were at the end of last year. In the sense they have been higher, they probably could go up going forward. The price pressure are obviously going to remain very intense. But that said, they're not going to rise dramatically. They're already very good.

Bob Schnorbus

Related Quotes

Consumers are going to increasingly weigh the importance of fuel efficiency. But if they need, in their minds, an SUV, they are going to find a way to stay in that vehicle. They'll still look for big engines, towing capacity, cargo space.

— Bob Schnorbus

The general consensus (on 2004 sales) is 17 million. If manufacturers come on strong with incentives, it'll easily be 17 million. If they pull back -- and there's been a lot of discussion of them pulling back -- it could be 16.5.

— Bob Schnorbus

If we get a big kick start to the quarter with a strong April, that could offset us being a bit weaker than we expected to be in the first quarter.

— Bob Schnorbus

I think incentives have been a concern for some time now as they impact margins. With GM pushing hard on incentives to boost their volume, it's pulling everyone kicking and screaming into the game whether they like it or not.

— Bob Schnorbus

I think the incentives are going to continue to be necessary. If you don't play the incentive game, you'll lose market share. At least in the first half of the year, even in the best case scenario you're just coming out of the recession, you'll need the support of incentives to maintain sales.

— Bob Schnorbus