The current global market for weather products is estimated at over $16 billion, while the potential market in the U.S. alone is estimated at $150-350 billion.

You can have a contract in snowfall, wind speed, sunshine duration, instantaneous temperature. We can trade any measurement that is available in an objective fashion.

Almost anyone's who's in business. An amusement park in a summer that's enormously or unusually wet would most likely see gate revenues going down, so they may need to hedge against that.

Weather is now beginning trade more like a commodity. There is real money to be made in weather space.

The energy companies still command the majority of the weather market, though we are seeing more agricultural interests and those on the entertainment and construction side coming forth.

After all, everyone may not start with the same financial opportunities; however everyone does start with the choice to live their life with integrity, trust, love, respect,understanding for each other and oneself.