The culture had just been through this postmodern period of green tea and Buddhism, with everybody asking the big questions. People were lost. These guys had answers. You see a close-up of a broken toenail inside a shoe, and that becomes an important clue. Instead of the big things, it's about the littlest things. And they become the most important things. It's a new way of perceiving, and I think that spiritual aspect of the show is why people keep watching.