The corporation has decided that advertising is the best way to capitalize, rather than charging for access.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Ninety-nine percent of advertising doesn't sell much of anything.

The commission itself can't do the advertising we'd like. Now we're relying on the candidates.

...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

The best ideas come as jokes. Make your thinking as funny as possible.