The consumer right now is drinking a lot of fine wines at the $10 range, and as long as they're drinking in that category we'll produce and grow in that category.

Families are always thinking long term. Where I think a corporation might have to be looking on a quarterly basis, what we're looking for a return on a much longer term basis, like generations.

It's in the tens of millions of dollars to make a commitment like this, to really make this come to be a reality. There's no question it's a large commitment for our company, our family,

It's been a bit more difficult. It's challenging. But the wine speaks for itself.

Right now, he brings offense to the table, but more importantly he brings personality. He's aggressive, and that's what you have to be.

In the debate Bush appeared confident, he appeared relaxed, he appeared calm. That's right, he's drinking again.