The competition is making them better. They don't like it. They would like to say, 'Hey, I'm the guy, I'm the star.' And you want that. You want a guy in there that wants to be the guy. But it's making them compete, whether they like it or not.

She got a lot of really good experience traveling and playing tougher competition. But it's really a blessing that she came back and played for us her senior year. I think she's really glad she came back out, and we are too.

Really, we won't be on every corner like some concepts. The competition that's out there now, which is not even close to what we are doing now, is doing fantastic. Our typical customer is a white collar worker who wants something decent for lunch and is trying to stay away from the fast food.

Lack of direct competition allows for lower spending. Me-too brand teams must make a name for their drug in a market with better-known, already- existing drugs. First-in-class teams are pioneers with the luxury of molding a new market for their drug.

I was hoping to place well but I wasn't sure I was going to because of the competition. I'm really proud of what I've done.

These guys have raised the level of the entire group. Competition is the easiest way to coach.