The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Today the business of business is becoming the constant invention of new business.

All media exist to invest our lives with artificial perceptions and arbitrary values.

Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community.

We become what we behold. We shape our tools and then our tools shape us.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.