The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.

Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.

I don't always buy organic food. It is more expensive.

When I tour, I stuff fridges full of organic food and stick to that.

My biggest problem is retaining the exact information.

Save the Planet...Buy Organic