The best PR is when people look up in the sky ... see the snow start to fall.

This is a perfect storm of relief obstructions. You have landslides, snow and no roads to reach the people way up in the mountains.

The snow issue isn't as a big a problem in April (as early December). People tend to forego some of these (late spring) values mainly because the sun is coming out and they've started thinking about golfing (and other warm-weather activities).

The rain didn't wash away the snow, but it washed away the visitors. People don't think of skiing when there's no snow in their front yard.

Several counties have declared snow emergencies, meaning people should stay off the roads. There are so many cars stranded on the roads, it's hard for plows to get through.

The opening weekend, I felt a lot of pressure with all that snow. You can imagine these people coming in with all that snow. I knew it was going to be tough.