The beauty of Central Ohio is that there is a lot to work with. We recognize this, and others are recognizing it, too. We're investing in the future. The fact that it hasn't happened before is irrelevant.

She's tough, she's confident. It's funny, our beauty standard has become harder and tougher because we live in a tough age. I don't think anyone wants to walk down the street and feel vulnerable. You want to walk down the street and feel like you're in control.

It's really (about) putting that sort of quality and beauty back into our life.

Think of cocaine. In its natural form, as coca leaves, it's appealing, but not to an extent that it usually becomes a problem. But refine it, purify it, and you get a compound that hits your pleasure receptors with an unnatural intensity. That's when it becomes addictive.

Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks - call it the pleasure receptor for our visual cortex - and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks.

Biologists call this "supernormal stimulus" [...] Our beauty receptors receive more stimulation than they were evolved to handle; we're seeing more beauty in one day than our ancestors did in a lifetime. And the result is that beauty is slowly ruining our lives.

How? The way any drug becomes a problem: by interfering with our relationships with other people. We become dissatisfied with the way ordinary people look because they can't compare to supermodels.

I would roll up pennies to take the subway to work in Times Square. I was broke, but I was happy.

We've got some work to do,