The average estimate themselves by what they do, the above average by what they are.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

An attitude to life which seeks fulfillment in the single-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.

It is going to be a challenge for them, there is no doubt in my mind. But if they run the operation professionally and with Iowans in mind, I think they have a shot.

Anybody down 2-0 going into half-time must be concerned. At the same time I tried my best not to panic, but to look at the changes we need to make to swing the game our way... I came up with four changes and that changed the game tremendously,

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?