The audience was primarily under 18 (with) slightly more males than females. The film crossed ethnic boundaries very well. Kids loved it and it will be around for a while.

What we saw here crossed all boundaries.

The exit polls are great. Sixty percent of the audience were males. It was 50 percent over-25 and 50 percent under-25. We're going to hang around for a while. I think we certainly have a shot at $200 million.

We've learned the audience has grown older with the movies, so the PG-13 rating just played into the core of the audience.

As the audience has gotten older in time, faithful readers of the Potter books will remain faithful to the movies,

Releasing select sequences of Superman Returns in IMAX 3D marks a groundbreaking moment in movies. This film is going to give fans an opportunity to be immersed in a major live-action motion picture like never before.