The audience was not the issue, ... because they did not want to be associated with (Martha Stewart, the persona).

It's really going to be total Martha Stewart saturation come this fall, ... It would very likely be a much more effective time for CBS to run this movie.

Martha Stewart on Steroids.

Where is Martha Stewart going to go?

I've always been fascinated by Martha Stewart,

If you look at the current issue, they have an article by Norman Mailer and Jimmy Breslin. I'm not sure my children, who are in their 20's, would have the faintest idea of who any of those people are.