The attention it got was amazing. It's the fastest-growing segment of the death-care business.

It's a very large market, increasing every year.

Cremation is almost always chosen by the deceased. Surveys show people choose it because it's easier to arrange.

A lot of them will not do it at all. It's not digging a bigger hole to put the body in; it really is a much longer process.

It is a much more involved process, and it takes quite a bit more time. You have to do it slower. You have to have somebody there all the time.

We have spent the last several years restructuring our business to try to assure each customer received the attention and support they needed to meet their goals online. The Certified Call Center award from J.D. Power and Associates is an acknowledgment that we are achieving that objective and a reward of the highest level for Network Solutions.