The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.


Marshall McLuhan

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I would set up a goal and when I broke through that one, I'd set up another goal.
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There is only one breath; all are made of the same clay; the light within all is the same.
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Brave lodgings for one, brave lodgings for one,
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A drunkard is one thing, and a temperate man is quite another.
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You cannot expect stone to be as pliable as clay.
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We were relying on Geoff quite a bit early in the season. When he cooled down, that's when we cooled...
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We lost the hose, the note, quite a bit of evidence there. It was just one thing after another.
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Oh leave the Wise our measures to collate. One thing at least is certain, light has weight. One thin...
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It was one thing to use computers as a tool, quite another to let them do your thinking for you.
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When you start to see light at the end of the tunnel, make sure you're not digging another one.
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I stopped understanding math when the alphabet decided to get involved.
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There wasn't one thing, but a collective effort. When one guy breaks down on offense, the entire pla...
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When I was having that alphabet soup, I never thought that it would pay off.
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Getting to the top is one thing, but staying there is quite another. That's the difficult bit.
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A successful book cannot afford to be more than ten percent new.
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The real news is bad news.
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The name of a man is a numbing blow from which he never recovers.
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Jokes are grievances.
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Advertising is the greatest art form of the twentieth century.
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The modern little red riding hood, reared on singing commercials, has no objections to being eaten b...
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Today it is not the classroom nor the classics which are the repositories of models of eloquence, bu...
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Money is a poor man's credit card.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding,...
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When producers want to know what the public wants, they graph it as curves. When they want to tell t...
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Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his ...
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology,...
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Schizophrenia may be a necessary consequence of literacy.
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There are no passengers on spaceship earth. We are all crew.
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One of the effects of living with electric information is that we live habitually in a state of info...
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Darkness is to space what silence is to sound, i.e., the interval.
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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoymen...
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatris...
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Diaper backward spells repaid. Think about it.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete.
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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
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The mark of our time is its revulsion against imposed patterns.
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Ads are the cave art of the twentieth century.
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It is the weak and confused who worship the pseudosimplicities of brutal directness.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation o...
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Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report t...
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We don't know who discovered water, but we know it wasn't the fish.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thou...
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Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools...
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Environments are not just containers, but are processes that change the content totally.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first th...
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The future masters of technology will have to be light-hearted and intelligent. The machine easily m...
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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I don't necessarily agree with everything I say.
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Affluence creates poverty.
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The medium is the message. This is merely to say that the personal and social consequences of any me...
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As the unity of the modern world becomes increasingly a technological rather than a social affair, t...
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Historians and archaeologists will one day discover that the ads of our time are the richest and mos...
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an a...
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The new electronic independence re-creates the world in the image of a global village.
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine tha...
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Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate i...
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological ...
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A typewriter is a means of transcribing thought, not expressing it.
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It is the framework which changes with each new technology and not just the picture within the frame...
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I wouldn't have seen it if I hadn't believed it.
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Societies have always been shaped more by the nature of the media by which men communicate than by t...
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the...
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday'...
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Obsolescence never meant the end of anything, it's just the beginning.
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The spoken word was the first technology by which man was able to let go of his environment in order...
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In this electronic age we see ourselves being translated more and more into the form of information,...
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Art is anything you can get away with.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespear...
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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I don't necessarily agree with everything I say.
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We drive into the future using only our rearview mirror.
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The more the data banks record about each one of us, the less we exist.
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The business of the advertiser is to see that we go about our business with some magic spell or tune...
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We become what we behold. We shape our tools and then our tools shape us.
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As technology advances, it reverses the characteristics of every situation again and again. The age ...
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to b...
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American youth attributes much more importance to arriving at driver's license age than at votin...
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Advertising is the greatest art form of the 20th century.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the indiv...
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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A point of view can be a dangerous luxury when substituted for insight and
understanding.
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Money is a poor man's credit card.
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The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his f...
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I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can alwa...
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Great art speaks a language which every intelligent person can understand. The people who call thems...
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatris...
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All media exist to invest our lives with artificial perceptions and arbitrary values
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Art at its most significant is a distant early warning system that can always be relied on to tell t...
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There are no passengers on spaceship earth. We are all crew.
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The medium is the message.
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There is absolutely no inevitability as long as there is a willingness to contemplate what is happen...
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The suddenness of the leap from hardware to software cannot but produce a period of anarchy and coll...
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Art at its most significant is a Distant Early Warning System that can always be relied on to tell t...
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield ...
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Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
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The rhythms of typing favour short, concise sentences, sentences with oral form.
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Experiment is necessary in establishing an academy, but certain principles must apply to this busine...
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The new media are not bridges between man and nature; they are nature.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating wo...
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The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well ...
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity w...
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Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure.
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Jobs represent a relatively recent pattern of work. From the fifteenth century to the twentieth cent...
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Today the business of business is becoming the constant invention of new business.
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At electric speed, all forms are pushed to the limits of their potential.
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Except for light, all other media come in pairs, with one acting as the "content" of the other, obsc...
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If the work of the city is the remaking or translating of man into a more suitable form than his nom...
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Good taste is the first refuge of the non-creative
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a de...
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The photograph reverses the purpose of travel, which until now had been to encounter the strange and...
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the wo...
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connect...
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We drive into the future using only our rear view mirror.
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Archimedes once said, 'Give me a place to stand and I will move the world'. Today he would have poin...
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In the name of progress, our official culture is striving to force the new media to do the work of t...
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The wheel is an extension of the foot, the book is an extension of the eye; clothing, an extension o...
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Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are int...
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the...
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We have become irrevocably involved with, and responsible for, each other.
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American youth attributes much more importance to arriving at driver's license age than at voting ag...
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Language as the technology of human extension, whose powers of division and separation we know so we...
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In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance ...
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All media work us over completely.
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The wheel… is an extension of the foot.
The book… is an extension of the eye…
Cloth...
MARSHALL MCLUHAN
The present is only faced in any generation by the artist.
MARSHALL MCLUHAN
We become what we behold. We shape our tools, and thereafter our tools shape us.
MARSHALL MCLUHAN
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in th...
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ONLY THE SMALL SECRETS NEED TO BE PROTECTED. THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
MARSHALL MCLUHAN
The medium is the message. This is merely to say that the personal and social consequences of any me...
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Only puny secrets need protection, big discoveries are protected by public incredulity.
MARSHALL MCLUHAN
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static con...
MARSHALL MCLUHAN
As a rule, I always look for what others ignore.
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The computer is the most extraordinary of man's technological clothing; it's an extension of our cen...
MARSHALL MCLUHAN
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselve...
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I wouldn't have seen it if I hadn't believed it.
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The medium, or process, of our time - electric technology is reshaping and restructuring patterns of...
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Typewriter is a means of transcribing thought, not expressing it.
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Canada is the only country in the world that knows how to live without an identity
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine tha...
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As technology advances, it reverses the characteristics of every situation again and again. The age ...
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Politics offers yesterday's answers to today's problems.
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Mass transportation is doomed to failure in North America because a person's car is the only place w...
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We shape our tools and afterwards our tools shape us.
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The new electronic interdependence recreates the world in the image of a global village
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by...
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We are all robots when uncritically involved with our technologies.
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One of the effects of living with electric information is that we live habitually in a state of info...
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Most of our assumptions have outlived their uselessness.
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We look at the present through a rear view mirror. We march backwards into the future.
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Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s t...
MARSHALL MCLUHAN
The poet, the artist, the sleuth - whoever sharpens our perception tends to be antisocial; rarely "w...
MARSHALL MCLUHAN
All through his life, he swung between the ridiculous and the sublime,
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Art is whatever you can get away with.
MARSHALL MCLUHAN
There is an enormous redundancy in every well-written book. With a well-written book I only read the...
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Small deeds done are better than great deeds planned.
PETER MARSHALL
Each of you, as an individual, must pick your own goals. Listen to others, but do not become a blind...
THURGOOD MARSHALL
The measure of life is not its duration, but its donation.
PETER MARSHALL
Where you see wrong or inequality or injustice, speak out, because this is your country. This is you...
THURGOOD MARSHALL
I set out to do a horror film with 'Dog Soldiers,' and what I came out with at the end of th...
NEIL MARSHALL
I'm very aware of the fact that Broadway musicals being brought to the screen are very few and f...
ROB MARSHALL
No political dreamer was ever wild enough to think of breaking down the lines which separate the Sta...
JOHN MARSHALL
Give to us clear vision that we may know where to stand and what to stand forbecause unless we stand...
PETER MARSHALL
The politics have always been difficult in medicine. There is some truth in the way medical practice...
BARRY MARSHALL
You can always find stress in someone's life if you want to. You ask a few questions, and eventu...
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Before the 20th century, the ulcer was not a respectable disease. Doctors would say, 'You're...
BARRY MARSHALL
If you say you are the Safe Food Foundation, that means you're implying that your food is safer ...
BARRY MARSHALL
My mother was a nurse, and in her era, most diseases weren't understood; people put mustard plas...
BARRY MARSHALL
There is no other prize in any country that carries the prestige that a Nobel bestows.
BARRY MARSHALL
My favourite book as a child was an old 'Newne's Children's Encyclopaedia' which my ...
BARRY MARSHALL
It was so frustrating to see ulcer patients having surgery, or even dying, when I knew a simple anti...
BARRY MARSHALL
Peptic ulcers became more common in the 20th century at the same time that these theories of Freud a...
BARRY MARSHALL
I am told by others that I have a lateral-thinking, broad approach to problems, sometimes to my detr...
BARRY MARSHALL
I was born in 1951 in Kalgoorlie, a prosperous mining town 370 miles east of Perth, Western Australi...
BARRY MARSHALL
I was hoping I was going to get an ulcer. I was hoping to boost my research career by developing a b...
BARRY MARSHALL
Dad always explained the car engine when he repaired it, and he had many technical books, so I was m...
BARRY MARSHALL
Everything that's supposedly caused by stress, I tell people there's a Nobel Prize there if ...
BARRY MARSHALL
The 20th-century ulcer epidemic was a sign of good health in American people - good diet, strong aci...
BARRY MARSHALL
In medical school, it's quite possible to get taught that you can diagnose everybody and treat e...
BARRY MARSHALL
Roman history was kind of unavoidable where I was growing up. It was everywhere - all the place name...
NEIL MARSHALL
I never got beaten up, because I was a wisecracking jokester. I could make a bully laugh before he d...
GARRY MARSHALL
My first name, with the rare two-r spelling, came from a sportswriter named Garry Schumacher. My par...
GARRY MARSHALL
A lot of people come work with me because I keep an open set, and people can visit. Julia Roberts us...
GARRY MARSHALL
I was a journalist. I was a drummer. I was everything. I didn't know what the heck I was. But wi...
GARRY MARSHALL
You go to a theater now and you literally see parents watching the movie and they suddenly cover the...
GARRY MARSHALL
I don't sit well. I like to move around as I talk.
GARRY MARSHALL
When I was five years old, my parents gave me a drum set for Christmas. My mom played the piano, and...
GARRY MARSHALL
My mother was funnier than anybody I ever worked for. My father was as funny as this coat. Not a lau...
GARRY MARSHALL
I didn't want to do movies with hundreds of camels crossing the desert followed by tanks and thi...
GARRY MARSHALL
We can't compete with Mel Gibson, but we figured we could do our part.
GARRY MARSHALL
Religion has a good place and it has its good people.
GARRY MARSHALL
My happiest moments of growing up in the Bronx were when my mom would bring home a new sports magazi...
GARRY MARSHALL
I must confess that the original 'Pretty Woman' was terrific and a hit, but I always felt th...
GARRY MARSHALL
There's no better satisfaction than writing. I feel that writing is the best and everything else...
GARRY MARSHALL
I try to find scripts of stories that kinda celebrate the human condition... let's talk about th...
GARRY MARSHALL
There is more to life than show business.
GARRY MARSHALL
Editing is the only process. The shooting is the pleasant work. The editing makes the movie, so I sp...
GARRY MARSHALL
I always wanted to be known as the Norman Rockwell of television, and 'Happy Days' represent...
GARRY MARSHALL
It's a hard job. It means giving up some things, but on the other hand they keep saying you can ...
GARRY MARSHALL
When in doubt, you bring in relatives. Nepotism is a part of my work.
GARRY MARSHALL
In the education of the American people, I am Recess.
GARRY MARSHALL