That's nonsense. The association never sets prices - the big mills do based on costs and supply and demand. It's already market oriented.

The results offered by all the three institutions showed that the baby cereal products manufactured by Heinz contain no genetically-modified rice.

We commissioned more than one local lab specialized in GM food testing, to examine the products.

The tests have all abided by legal process and technical standards.

We'll have to see," Belbo said. He rummaged in his drawer and took out some sheets of paper. "Potio-section..." He looked at me, saw my bewilderment. "Potio-section, as everybody knows, of course, is the art of slicing soup. No, no," he said to Diotallevi. "It's not the department, it's a subject, like Mechanical Avunculogratulation or Pylocatabasis. They all under the same heading of Tetrapyloctomy."

"What's tetra...?" I asked.

"The art of splitting hairs four ways. This is the department of useless techniques. Mechanical Avunculogratulation, for example, is how to build machines for greeting uncles. We're not sure, though, if Pylocatabasis belongs, since it's the art of being saved by a hair. Somehow that doesn't seem completely useless."

"All right, gentlemen," I said, "I give up. What are you two talking about?"

"Well, Diotallevi and I are planning a reform in higher education. A School of Comparative Irrelevance, where useless or impossible courses are given. The school's main is to turn out scholars capable of endlessly increasing the number of unnecessary subjects.

Nonsense is so good only because common sense is so limited