That's just a reflection of the community. The community has grown; obviously we're going to grow with that, so have the needs grown.

We have a growing clientele. Primarily our base, 60 percent, have been coming in for years. They're really diverse - I can't put a label or description on them.

We really don't do a lot of advertising. That's kind of the way we advertise our merchandise.

I'm a reflection of the community.

We're excited about the new store format, and are looking forward to serving the community.

By the end of the time, they come together as a whole community, they take care of each other.