That tower is something you only see on manned launches,

Manufacturers need to synchronize handset releases with network launches.

He casually comes to the (3-point) line and launches.

As with all of our launches, it's always about making sure product is finished and as good as it can be.

From the end of the earth will I cry unto thee, when my heart is overwhelmed: lead me to the rock that is higher than I. For thou hast been a shelter for me, and a strong tower from the enemy.

All launch preparations for all three launches are on hold at this point.