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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Casey Kasem

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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
— Casey Kasem
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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
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I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
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As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
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Growing up, I actually wanted to be a professional baseball player instead of a radio DJ. Believe it or not.
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