That is not insignificant. But it isn't enough to dislodge traditional video services such as home video rentals, box office and traditional TV watching, because you only have 25 percent of the American TV households capable of doing it.

While the larger footprint and revenue-generating units provide a great base for delivering video services, there is one catch: deployment. Mounting any kind of reliable -- and desirable -- video service is harder than press releases make it seem.

It's a no-lose proposition.

This is about Motorola being able to compete in the European market.

The Web will become a testing ground for older library content. Older content is desirable because you don't have to build up marketing for it. It's still part of the cultural zeitgeist.

There's only so much programming that the U.S. public will pay for at any given point of time.