Television, as it is today and for the last 60 years, has been a very passive or non-social experience. What we wanted to be able to do is express ourselves at the time of the show.

What we have seen in the trends today is that folks under the age of 30 -- most of them are actually multitasking while they are watching TV. We are not trying to change behavior, but we are trying to take advantage of new trends in behavior.

She was colorful and wonderful. When you do television, it goes into everyone's living room and they feel like they can watch you every week.

That is going to be how you continue to expand the DirecTV experience beyond simply television, ... a fair amount of devices of our own.

That is going to be how you continue to expand the DirecTV experience ... beyond simply television, ... a fair amount of devices of our own.

Mobile phones today are more like television when I was a kid,