TI has their foothold in lots of these markets already. It is looking to take the same basic technology and pitch it to a bunch of very different customers.

It's a relatively slow-growing market. I wouldn't say it's doing great in Europe because the technology is in the early stage of adoption. It's reaching critical mass, but nobody has hit the home run and nailed the market entirely.

They were scooped a bit by Intel.

TI has their foothold in lots of these markets already,

And video is where most of that money is going to be.

The selling point is that everybody has power in their house and multiple power jacks in every room. There are some geographical differences. Not every country has as many power jacks in every room, but generally speaking, it's pretty universal.