Sustained performance under pressure is the mantra of NEVER FLAT and that is what this series of record-breaking attempts is based on.

It was a lot of pressure. He was having a couple of health problems. His skin was breaking out. After a while, it was getting to be too much. But he was looking at it the right way. When the team wins, it's the players. When they lose, it's the coach.

The market acceptance for the NEVER FLAT has been tremendous from the get-go. All of our retail partners have supported the NEVER FLAT since its launch and as a result, early indications suggest another success in our rich history of innovative products.

We are a day away from making history, and a history towards the breaking of tommorrow.

Reconciliation is huge with us. It's a mantra.

The market were under pressure from profit-taking after consecutive gains in the past four trading days, and record-breaking crude prices also renewed concerns over cost pressure.