Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

She is the Donald Trump of the younger generation,

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.